Your Hot Job + Time for Kids

Services:

Product Development, UI/UX design, Contentful, Firebase, Gatsby

Client:

TIME

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Concept

Curious Media was approached by TIME to create an innovative new product aimed at empowering kids ages 8-14 to discover their passions and dream up a future of meaningful work where anything is possible. Your 🔥 Job is a free digital product from TIME for Kids designed to inspire young people to discover opportunities for their future. Using a research-backed skills assessment—followed by curated videos and articles featuring 21st century relevant careers and industry leaders, such as well-known actors, astronauts, artists and athletes—Your 🔥 Job invites youth to explore their own pathway to meaningful work.

Within the first year of launch, Your 🔥 Job had 100K registered users and continues to grow.

Skills Explorer, an engaging interactive quiz, helps curate the entire experience for each user. Roughly 90% of users who create an account complete the 36-question quiz. Kids love it!

After completing the Skills Explorer quiz, the Skills Summary provided a dynamic infographic tailored to each user's answers.

A leveled badge system allows users to earn achievements and achieve new milestones as they continue to engage on the platform.

TIME for Kids

Our journey with TIME began with a redesign of the TIME for Kids website, including the build out of a new Digital Library feature to showcase their digital magazines. TIME for Kids is a trusted news source that has been in schools for over 25 years and was seeking to have a stronger digital presence.